Ladies Who Launch

Rochelle sits down with Karlee Zhang, founder of Hello Klean, who opens up about her journey from self-funding an idea that nobody had believed in, to having half a million loyal worldwide customers and expanding into luxury retail spaces. Karlee unpacks the discovery that turned a plumbing issue into a beauty revelation, and the reality of bootstrapping until you find the right investors. From a sealed social strategy to navigating rapid growth, Karlee shares an insight into her honest founder lessons and top tips. In this episode we cover: The moment a plumbing problem became a beauty product The importance of educating consumers, and how Hello Klean earned trust with a free trial How to navigate retail launches and streamlining the consumer experience Building a social strategy that cuts through the noise Navigating rapid growth and defining your success If you’re an aspiring innovator with no clue where to start, this one’s for you! We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Hello Klean 04:24 Identifying The Water Origin Problem 07:40 Turning Plumbing Into A Wellness Brand 10:07 Educating Before Selling 13:35 Building Co-Founder Roles Efficiently 15:05 Funding R&D And Our Subscription Model 16:57 Customers Don’t Understand Category 20:04 Social Was Our First Hire 23:13 Building A Brand Narrative 24:45 Balancing Brand and Conversion 26:52 Creating Creator Partnerships That Feel Real 28:00 My Dragons’ Den Experience 34:39 Post Dragons’ Den Growth Surge - 600%! 36:19 Finding The Right Investor Fit 39:54 Expanding Shower Care Category 41:33 Redefining Success Metrics 44:30 Karlee’s Leaving Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW HELLO KLEAN Instagram: https://www.instagram.com/helloklean/ Karlee: https://www.instagram.com/karleee/ TikTok: https://www.tiktok.com/@helloklean FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Connie Nam founded Astrid & Miyu from her flat in Notting Hill in 2012, with a £500 website and a bold £2,000-a-month bet on PR she funded from her own savings. Since then, the brand has grown to 30+ international stores and a reported £50 million in turnover. In this episode, Connie breaks down how she built an entirely new jewellery category from scratch, why it took 11 years (not a viral moment) before she felt like she'd actually launched, and the naive assumptions that nearly sank her US and Middle East expansions. She also shares her honest take on why taking investment you don't need might be the biggest mistake a founder can make, and the line she now lives by when it comes to protecting company culture: it takes hundreds of people to build it, and only one to ruin it. In this episode we cover: The moment Astrid & Miyu really took off, and why brand awareness changed everything How to find people as passionate as you and filter out bad apples How to stand out in an overcrowded market The realities of launching in the US and what it took to get there Top founder tips for building a business that lasts If you’re starting out and you feel like your growth is stunted, this one’s for you! We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Connie Nam 01:51 Starting A Category Scratch 03:05 Taking A Risk on PR 04:44 Making Your First Hire 06:21 Finding Your USP 10:16 Competitor Mindset 14:18 Steady Growth Middle 17:39 The Launch of Astrid & Miyu Piercing 20:00 Expanding Into The US 25:32 Creating The Why For Investment 27:55 What’s Next For Astrid & Miyu 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW CONNIE Instagram: https://www.instagram.com/connienam/ Astrid & Miyu: https://www.instagram.com/astridandmiyu/ TikTok: https://www.tiktok.com/@unboxed_podcast FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Colette Laxton co-founded The INKEY List in 2018 to make skincare less confusing and has since sold over 90 million products worldwide. In this episode, she breaks down exactly how she split her first £300K starting budget between stock, marketing and running costs, including why most of her marketing spend went on one person: Caroline Hirons! We all know the success of The INKEY List but the growth came at a cost. Colette opens up about nearly going bankrupt, the burnout that put her in bed for two weeks straight, and the unpredictability of virality including how a product she never planned to sell became the number one body product on TikTok Shop. It's an honest look at what building a brand from nothing actually takes, budget breakdown included. In this episode, we cover: Leaving a decade-long career at Boots to join a scrappy startup Exactly how she split her first £300K investment Why most of her marketing budget went on: Caroline Hirons The Cult Beauty call on launch day that changed everything Launching The INKEY List into Sephora across North America within six months Nearly going bankrupt, and what it actually takes to get "retail ready" The burnout that put her in bed for two weeks straight How a product she never planned to sell became #1 on TikTok Shop If you’re looking to launch in the skincare space, this one’s for you! We Are Ladies Who Launch! 00:00 Cult Beauty Calls Day One 00:55 Introducing Colette Laxton 03:10 Learning the Corporate Ropes at Boots 10:21 Realising The Skincare Gap 18:41 Leveraging PR for Launch 21:44 Early Funding and Brand Blow Up 27:05 Launching in Sephora US 33:10 Figuring Out Stock and Logistics 37:10 Virality and TikTok Shop 39:09 Our 1 Million Unit Order 40:14 Why Micro Influencers Win 46:23 Leadership at 100 Staff 50:47 Founder Burnout Reality 55:32 Rocket Round 01:06:51 Staying in the Game 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW COLETTE Instagram: https://www.instagram.com/colette.theinkeylist/ The Inkey List: https://www.instagram.com/theinkeylist/ TikTok: https://www.tiktok.com/@colette.laxton FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal. Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself. Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7 In this episode, we cover: Why launching isn't the goal, and the real shocks of running a business Busy vs building: why doing more ≠ more results How to build structure that sticks: tangible weekly goals, accountability and results over process The importance of knowing when to pivot Mindset resets: stop comparing, stop using goals against yourself and beat imposter syndrome If you’ve ever felt like your goals are bringing you down, this one’s for you! We Are Ladies Who Launch! CHAPTERS 00:00 Meet Dior Bediako 03:07 Using Business As Growth Tool 06:33 Why You're Busy Vs Building 14:29 Do Less, Get Better Results 18:42 When To Quit & Pivot 21:35 Find Your Bottom Left 25:00 Growth Needs Systems 32:17 Focussing On Being A Future Founder 36:30 How To Find Your Ideal Customer 41:03 Handling Being Copied 49:10 How To Make Decisions Under Pressure 51:28 When To Quit Your Job 57:01 Stop Feeling Behind 01:05:02 Ditch Imposter Syndrome 01:07:04 Final Thanks and Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW DIOR Instagram: https://www.instagram.com/diorbediako/ TikTok: https://www.tiktok.com/@diorbediako FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. Welcome to Eulah! In this episode I'm telling you the full story: where the name came from, the Korean-inspired formulas the whole brand is built around, and how we've somehow managed to bring it to you for £8–£12 a product. We're launching with 12 products including a gua sha companion that I am OBSESSED with. This is the biggest launch I have ever done and I’m so excited to share it with you. Sign up at eulahskin.com to be the first to hear more, get early access to products, and find out how to meet Rochelle at launch. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Eulah 01:43 Eulah Brand Vision and Pricing 03:39 Where To Shop Eulah 06:14 The Meaning Behind The Brand Name 07:37 Join the Eulah Community 08:38 12 Products Sneak Peek 09:56 Road to Launch Plans 10:50 Expert Doctor Partnership 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW EULAH SKIN Instagram: https://www.instagram.com/eulahskin/ TikTok: https://www.tiktok.com/@eulahskin Website: www.eulahskin.com FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, Conna Walker, Frankie James, Vivien Wong, Aimee Smale, Penelope Cheshire, Ama Hill, Jessica Sepel and Jo Malone. This mastermind compilation is your spark and start to finding your idea and taking the first leap to building the business of your dreams. It includes all of those golden nuggets of advice from our Ladies who’ve Launched; from how to take the first leap, and turn personal problems and passion into purpose-led businesses, to building resilience through startup struggles, influencer growth and unwavering self-belief. In this episode, we cover: Taking the leap & founding from a personal problem Turning your passion into a career Navigating early startup struggles The moment you truly ‘launch’ Embracing failure and backing yourself through it If you’re in need of a reminder of why you started and why you shouldn’t give up, this one’s for you. We Are Ladies Who Launch! Chapters 00:00 From Fear to First Leap 00:31 Why Founders Start 01:05 How Personal Experience Sparks Ideas 03:05 Believing in Your Product Vision 04:20 Quitting and Going All In 06:18 Starting Small Operations 06:50 Bootstrapping, Solo Hustle and Managing It All 08:34 Launch Breakthrough Moment 09:11 Advice for New Founders 11:03 Why Not Me 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes. In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack. We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to. In this episode, we cover: Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand. Charlotte Tilbury mentorship that impacted her career. How AI and personalisation formulas solved the universal shade-match struggle. The expectations vs reality of starting up, and how she switches off. Business non-negotiables, the advice she ignores, and Ruth’s top tip. If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you. We Are Ladies Who Launch! Chapters 00:00 Industry Meets Problem 01:59 Pain Points & Waste In Makeup And Waste 06:33 Scaling Brands And Building Confidence 07:44 Charlotte Tilbury Lessons On Trust 17:49 DCYPHER Tech Explained 26:08 Launching In John Lewis 34:55 Data Driven Foundation Formulas 36:49 Fast Track Personalised Lip Products 41:02 Switching Off As A Founder 43:31 Learning To Let Go 48:35 John Lewis Launch Moment 51:45 Advice Regrets And Lessons 57:30 Why Its Important To Obsess Over The Problem 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW RUTH Instagram: https://www.instagram.com/ruthxdcypher/ DCYPHER: https://www.instagram.com/dcypherbeauty/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space. From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance. In this episode, we cover: How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space Lesson from building Mimétique completely self funded How storytelling and brand identity became her edge in an oversaturated market Do's and don'ts of launching a modern brand and managing the conflict that comes with it Fabienne’s top tip for solo founders If you’re an aspiring founder looking to launch in the beauty space, this one’s for you. We Are Ladies Who Launch! CHAPTERS 00:00 Meet The Mimétique Founder 01:55 Dermatology Family Roots 07:16 Going Back to University at 40 13:03 From Lab Vials to Le Bon Marché 15:38 The Challenges Of A Self Funded Launch 17:44 Building the Team 23:27 Designing the French Pharmacy Look 27:00 Founder Dos and Donts 33:06 Letting Go to Grow 35:18 Fabienne’s Five Year Vision 41:49 Rocket Round 47:46 Mentors And Dream Collaborations 50:22 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW FABIENNE Instagram: https://www.instagram.com/fabienne_sebaoun/ Mimétique: https://www.instagram.com/mimetiqueskin/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth. In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday. We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about. In this episode, we cover: The £30,000 Meta Ads horror story every founder should hear Why Gigi & Olive pivoted four times before finding its winning model The operational reality of running a personalised product business Why chasing revenue can be a dangerous growth strategy How customer obsession became Gigi & Olive's biggest competitive advantage The Gigi & Olive podcast is launching September 2026 Building a luxury brand through community, not just marketing The mindset shifts every founder needs to scale with confidence Whether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights. We Are Ladies Who Launch! CHAPTERS 00:00 Meet Georgie Le Roux, founder of Gigi & Olive 01:57 Introducing Gigi & Olive 05:47 How to Track Trends in Products 07:31 First Big Pivot to Own Designs 09:25 Building Personalisation Operations 14:06 Scaling Without Chaos 19:46 Serving the Same Customer in Multiple Ways 26:49 Meta Ads Horror Story 28:43 Building Brand Through Word Of Mouth 30:40 Next Business Pivots & Mindset 33:15 Building Luxury in Crowded Market 40:30 Building a Strong Brand Intentionally 41:24 The Gigi & Olive Podcast 43:35 Rocket Round 46:01 Phone Habits And Sleep 47:30 Profit Over Top Line 53:56 Financial Priorities And AI 56:47 Founder Boundaries As A Mum 59:32 Niche Brand Power Move 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @StarlingBankApp Find out more about Starling Business here: https://bit.ly/44sEaMf: FOLLOW GEORGIE Instagram: https://www.instagram.com/georgieleroux/ Gigi and Olive: https://www.instagram.com/gigiandolive_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend industry event. We get into turning setbacks into strategy, mastering assertive communication, navigating the grey area between business and friendship, and the financial tools every founder needs to know. In this episode, we cover: Frankie's founder journey from career uncertainty to building Ideas Fest How to turn setbacks into strategic opportunities Networking, rapport-building, and navigating the blurred lines between business and relationships Gaining the confidence to be assertive in the business world Financial support tools, top tips, and how to be a strong team player If you’ve ever wanted to start a business but don’t know where to begin, this one’s for you. We Are Ladies Who Launch! CHAPTERS 00:00 Meet Frankie James 02:33 Finding Your Path 12:44 Family Business Dynamics 15:31 An Intro To Ideas Fest 17:08 Pandemic Spark & First Festival Launch 21:53 Building A Founder Community 31:55 What’s Next For Ideas Fest 35:59 Rocket Round 36:11 Community Non Negotiables 39:31 Hiring For Vibe, Not Titles 43:45 Adopting The ‘Why Not Me’ Mindset 54:48 Frankie’s Top Tips 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @StarlingBankApp Find out more about Starling Business here: https://bit.ly/44sEaMf: FOLLOW FRANKIE Instagram: https://www.instagram.com/frankie_j4y/ Ideas Fest: https://www.instagram.com/ideas_fest/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy. Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have. In this episode, we cover: Building a world, not just a brand Showing up consistently as the brand you've created Ignoring outside noise and knowing when a trend is actually worth your energy How to find your creative and visual direction through brand colour, fonts, and typography Branding for the customer you want, not the one you already have If you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you. We Are Ladies Who Launch! CHAPTERS 00:00 Branding Masterclass Intro 01:01 World Building Basics 03:41 Prioritising Feelings Before Design 04:34 Consistency Over Trends 09:00 Founder Storytelling 10:38 Colors, Fonts, and Copy 14:00 How To Design For Your Future Customer 16:14 Final Thoughts 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbankapp FOLLOW ROCHELLE Instagram: https://www.instagram.com/rochellehumes/ TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms. From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language. Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment. In this episode, we cover: Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinking Unlearning old habits, over-explaining, filler words, and the tension between male vs female language Reframing your written communication by stripping apologetic language from emails and finding authority Navigating difficult conversations and managing the feelings that come with confrontation in both personal and professional life Amira's six fundamentals of communication for finding and projecting your voice If you’ve ever struggled to find your voice and speak your truth, this one’s for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Amira 01:08 What is a Communication Expert? 06:01 Understanding your communication style 12:12 Unlearning Needs and Emotions 14:58 Why We Over Explain 19:50 Male vs Female communication stigmas 24:23 Filler Words and Rephrasing Your tone on email 31:57 Holding Your Own in a room 38:00 Handling Awkward Silences 40:43 Why We Avoid Conflict 44:23 How to approach Difficult Conversations 49:03 Assertive vs Defensive 52:09 Difficult Talk No Nos 57:03 Amira’s 6 Communication Fundamentals 01:03:48 Top Communication Tip 01:05:32 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbankapp FOLLOW AMIRA Instagram: https://www.instagram.com/the_communicationexpert/ TikTok: https://www.tiktok.com/@the_communicationexpert FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nutrition in a healthy way. From her first experience with nutrition to building a global, female-first supplement company without investment, Jessica shares the untold story behind the brand that put women's health first. This conversation covers the real work behind building a brand that puts quality first. We cover everything from ingredients, building a community of trusted women and what she’s learnt about leading a growing team. In this episode, we cover: Jessica's first experience with nutrition, how diet culture failed women and teenagers, and where JSHealth was rooted from Starting JSHealth as a first-to-market, female-first vitamin company, bootstrapped from day one with no investors Generating hype, protecting customer trust in an unregulated industry, and enforcing quality control from the start Developing the skills to lead, setting boundaries as a founder, and the morning and evening routines that keep her grounded The evolution of science for women's health and Jessica's financial advice for founders If you've ever felt let down by the wellness industry, this one's for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Jessica Sepel 01:32 Early Diet Struggles 07:22 Choosing Your Nutrition Path 12:34 Spotting The Supplements Gap 21:06 First 2000 Bottles Sold 24:09 Scaling Without Pressure 27:14 From Local To Global 29:45 Build Through Quality 33:30 Bootstrapped Scrappy Growth 39:31 Nighttime Switch Off Routine 44:17 Creating Mornings Without Chaos 47:34 Boundaries For Founders 49:57 Future Of Women’s Health 54:19 Rocket Round 01:01:17 Mentors And Box On 01:03:00 Confidence Around Money 01:10:37 Prioritising Customer Retention 01:19:17 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by Starling Bank Access Starling Bank here: https://bit.ly/44sEaMf FOLLOW JESSICA Instagram: https://www.instagram.com/jshealth/reels/?hl=en JSHealth: https://www.instagram.com/jshealthvitamins/?hl=en TikTok: https://www.tiktok.com/@jshealthvitamins https://uk.jshealthvitamins.com/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Disclaimer: JSHealth Vitamins formulas vary by region Ladies Who Launch listeners get 20% off JSHealth. Use the code LWL at checkout: https://uk.jshealthvitamins.com/?utm_source=UKTalent&utm_medium=LadiesWhoLaunch&utm_campaign=LadiesWhoLaunchadd Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Nicola Elliott, founder of NEOM, takes us behind the scenes of building a brand in a category that barely existed when she started. From the early days of product creation to scaling to 150 products, 150 employees, and £45M in annual turnover, Nicola gets into the mechanics of strategically building for long-term growth. We unpack the real decisions most founders agonise over: the benefits of taking investment versus staying self-funded, and the personal sacrifices that come as a direct consequence of business ambition. Beyond the numbers, this conversation digs into what makes NEOM genuinely stick, how Nicola has built a deep consumer-to-brand connection at scale, and perhaps more importantly, how she's designed the business around the life she actually wants to live. It's an honest, tactical conversation for founders who want to build something substantial without losing themselves in the process. In this episode, we cover: The journey of starting & building NEOM Building in a ‘unique’ category 150 products, 150 employees, £45M in annual turnover Strategically building for long term growth, not pace Benefits of investment vs self funding Real life sacrifices as a consequence of business Creating consumer x brand connection Designing business around your life We Are Ladies Who Launch! CHAPTERS 00:00 Introduction 00:43 Before Wellness Was a Thing 03:41 Anxiety Sparking the NEOM Idea 06:15 From Blends to NEOM 08:27 First Products and Candles 11:40 Green Lights to Quitting Your 9-5 14:29 Building the Right Team 17:58 Creating a New Category 23:11 Retailer Placement Challenges 26:32 Sponsor Break: Starling Tools 27:42 Scaling With Steady Growth 33:33 Slow Growth Wins 34:00 Realities of Raising Money 35:50 Founder Lifestyle Questions 36:58 Motherhood While Building a Business 40:01 Sacrifice And Seasons 41:50 Work That Feeds You 43:06 Protecting Brand Identity 47:32 Customer Moments Strategy 49:06 Founder Role Today 52:39 Realistic Wellness Positioning 53:47 Future Growth And Collabs 55:56 Rocket Round 58:15 Curating Your Circle 59:35 Patience Builds Brands 01:00:34 Nicola’s Dream Collab 01:02:00 Finding A Mentor 01:03:14 Founder Money Habits 01:07:21 Financial Myths Debunked 01:09:30 Profitability Over Hype 01:12:23 Design Success Your Way 01:14:55 Nicola’s Ideal Lunch 01:17:49 Wrap Up And Subscribe 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @StarlingBankApp Access Starling Bank here: https://bit.ly/44sEaMf FOLLOW NICOLA Instagram: https://www.instagram.com/nicolaelliottneom/ NEOM: https://www.instagram.com/neomwellbeing/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Penelope Cheshire takes us back to where it all began: an £8,000 leap of faith funded by selling her partner's Rolex, and a belief that premium hair extensions didn't have to feel exclusive or unapproachable. What followed was a masterclass in retail grit, from cold-pitching salons and building a team from the ground up, to navigating investment rooms where beauty wasn't taken seriously, and a partnership with Molly-Mae that sent the business into a different stratosphere. Penelope gets refreshingly honest about what actually happens during and after an exit, why she's channeling everything she learned into her next venture Killer Brush, and the moments that shaped her as a founder along the way. In this episode, we cover: The build of Beauty Works from an £8,000 Rolex watch sale Business growth through hair salons Facing stereotypes against the beauty industry Behind the Molly-Mae partnership The story of the Beauty Works sell Launching her new business, Killa Brush If you’re a founder with an idea mixed with grit and determination, this episode is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Meet Penelope Cheshire, Founder of Beauty Works 05:35 Beginning of Beauty Works 06:38 Selling My Partners Rolex to Start 11:17 First Big Retail Order 18:42 Rejected by Investors 23:47 Creating a Premium Positioning 29:28 Behind The Molly Mae Partnership 35:49 Leadership & Letting Go 47:38 The Truth Behind Leaving Beauty Works 57:57 Private Equity Reality Check 01:01:37 Starting Killa Brush 01:12:12 Sharing Entrepreneurship Truths 01:15:40 Rocket Round 01:22:57 Final Advice & Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW PENELOPE Penelope’s Instagram: https://www.instagram.com/penelopecheshire/ Killa Brush: https://www.instagram.com/killabrushofficial/ Killa Brush Website: www.killabrush.com FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral. She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time. In this episode, we cover: How Hanushka transitioned from Law to luxury retail Building luxury handbag retailer, Selier Behind the Jane Birkin auction Effectively growing a business through social media Benefits of the Sellier x Flannels partnership What people are getting wrong about entrepreneurship Introducing JUICE and taboos around feminine hygiene Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Hanushka 03:24 Building Sellier 09:10 Creating Virality on Social 14:12 Behind The Jane Birkin Auction 20:50 Viral Marketing Playbook 25:21 Behind The Flannels Partnership Expansion 28:00 Navigating Motherhood & Ambition 31:25 Introducing JUICE 33:09 Handling Business Criticism 37:58 Redefining Success 40:18 Embrace The Cringe 41:22 Rocket Round Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW HANUSHKA Hanushka’s Instagram: https://www.instagram.com/hanushkaa/ Sellier: https://www.instagram.com/sellierknightsbridge/ JUICE: https://www.instagram.com/wearejuicers/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

This week's episode of Ladies Who Launch is with Sophia & Cinzia, the powerhouse duo behind one of the UK's most-listened-to podcasts, The Girls Bathroom. From building a loyal online community from scratch to launching a sold-out live tour, this episode is a masterclass in building an audience through genuine connection and having fun while doing it. We get into the founding of their new venture rooms, what it really takes to build a team of women who are aligned with your vision, and because no Ladies Who Launch episode is complete without it, a Greek lunch moment that you absolutely need to hear. In this episode, we cover: How Sophia & Cinzia built their online following Launching The Girls Bathroom Building up to the live tour The realities behind launching rooms Why Sophia & Cinzia decided to build a team of women A Greek lunch moment Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Sophia & Cinzia 01:12 Where It All Began 07:17 Launching Their YouTube Channel 13:19 How They Got Management 20:14 Naming The Girls Bathroom 22:22 Growth Through Lockdown 24:07 Behind Recording The Girls Bathroom 25:41 Behind The Live Tour 30:03 Building The Vision For rooms 34:53 Building An All Female Team 37:14 Navigating Rooms Critique 40:45 Backing Themselves On The Jelly Vase 44:55 Co-Founders and Friendship 47:34 Future Plans for rooms 49:32 Rocket Round 58:29 A Greek Lunch Moment 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SOPHIA & CINZIA The Girls Bathroom: https://www.instagram.com/thegirlsbathroom/ Sophia: https://www.instagram.com/sophiatuxford/ Cinzia: https://www.instagram.com/cinziabayliszullo/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle. Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love. In this episode, we cover: Building a career and brand foundation from scratch Knowing which advice to take and which to ignore Creating the Little Moons brand identity Managing explosive growth with effect Bringing in investment without losing the soul of your brand If you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready. We Are Ladies Who Launch! CHAPTERS 00:00:00 Introduction and Little Moons as a Family Favorite 00:03:08 The Inspiration Behind Starting Little Moons 00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing 00:12:33 How Vivien's Finance Career Helped Launch the Business 00:14:40 Launching Little Moons 00:16:07 Building the Brand; From White Label to Little Moons 00:19:31 Founding the Business as Siblings 00:23:02 Breaking Into First Major Retail Partnerships 00:28:38 The Viral TikTok Moment and Managing Sudden Demand 00:34:13 Amplifying Virality and Managing Retail Logistics 00:37:07 Business Scaling Challenges 00:41:07 Bringing in Private Equity and a New CEO after 12 Years 00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey 00:47:27 The Complexities of International Expansion to 38 Countries 00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits 00:58:37 Advice for New Founders 01:07:38 Celebrating Success and Vivien's Gratitude 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory FOLLOW VIVIEN & LITTLE MOONS Vivien’s Instagram: https://www.instagram.com/thevivienwong/ Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/ Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochi FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes. In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert. In this episode, we cover: How Space NK planned and executed the viral Miami Summer Trip Building the perfect guestlist Selecting and integrating brand partnerships Myth-busting the influencer trip rumors Measurement and impact metrics We Are Ladies Who Launch! CHAPTERS 00:00 The Space NK Miami Trip That Went Viral 01:59 Setting Campaign Goals 03:26 Selecting The Guest List 07:41 Myth Busting The Trip 10:01 Partner Brands And Activations 17:00 Creative Freedom Vs KPIs 24:30 Measuring Success With EMV 28:58 EMV Vs Sales 30:07 Top Brands And Halo Moments 31:28 Addressing Media Backlash 33:52 Space NK’s PR Team 37:00 Next Years Campaign Plans 43:14 Beauty Is Democratic 48:12 What To Repeat & Refine 50:44 PR Campaign Do’s & Don’ts 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW JINI Instagram: https://www.instagram.com/jinisanassy/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums. From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience. In this episode, we cover: Why Federika built the Luxury Mum Guide from scratch The support system mums actually need Who you are before kids vs. the woman you become after Curating the world's best family-friendly experiences for luxury-minded mums Where Federika is taking the Luxury Mum Guide next Why maternity fashion is broken and what needs to change We Are Ladies Who Launch! CHAPTERS 00:00 Sunday Launch Intro 00:57 Using Motherhood To Fuel Ambition 02:29 Why The Mum Guide Was Needed 06:03 Identity Shift and Work 16:22 From Social Posts to Events 19:31 Family-Friendly Venues In London 21:11 Journey of the Luxury Mum Event Breakthrough 24:01 Scaling Events and Brands 28:03 Dream Collabs and Future Plans 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW FEDERIKA Instagram: https://www.instagram.com/luxurymumguide_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality. In this episode of Ladies Who Launch, Lucy shares the philosophy behind building slow, why she resisted the pressure to scale before she was ready, and how growing a fiercely loyal community from day one became the brand's greatest competitive advantage. From navigating the devastating business impact of COVID to knowing exactly when and how to grow a team, Lucy gives us the unfiltered blueprint for building a brand that lasts. In this episode, we cover: Why Lucy Said No To Virality The Power of Building Slow Growing the Never Fully Dressed Community When & How To Build Your Team Surviving COVID As A Fashion Brand Building Without Investment If you're a founder who's tired of being told you need to move faster, raise money, and go viral to win this one's for you. We Are Ladies Who Launch! CHAPTERS 00:00 Meet Lucy Aylen 02:51 Never Fully Dressed Anti Viral Strategy 07:52 Bootstrapped Ownership 13:51 Building Through Customer Feedback 20:10 Inclusivity and Sizing In Fashion 29:11 Community Loyalty Lessons 32:27 Small Team Big Energy 33:38 Founder Role Evolution 37:31 Motherhood and Boundaries 39:50 Detaching From Business Drama 45:19 Brand Identity to New Venture 50:05 Advice for New Founders 55:46 Work Life Blend Choices 59:05 The Beyonce Topshop Moment 01:00:03 Family First Routines 01:04:46 Mum As Mentor 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory FOLLOW LUCY Instagram: https://www.instagram.com/lucyaylen7/ NFD Instagram: https://www.instagram.com/neverfullydressed/ NFD TikTok: https://www.tiktok.com/@neverfullydressed FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table. Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise. We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype. In this episode, we cover: How Sarah broke into the fashion industry and navigated her way to the top Building credibility and authority in a saturated, competitive space Beauty product red flags and the trends shaping the industry right now The journey of writing a book and what it teaches you about your own voice Beauty product guidance for pregnant women and women with cancer Myth busting beauty perfection standards If you're building a career in a crowded space and trying to figure out how to stand out this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Sarah Jossel 07:02 Making the Fashion to Beauty Shift 11:34 Building Credibility in your Career 29:07 Beauty Trend Red Flags 31:18 Smart Spending on Beauty Trends 34:54 Beauty and Confidence 39:07 The Journey of Writing a Book 42:59 Approach to Functional Makeup 45:12 Filters and Fake Realities 47:24 Finding Your Voice 53:13 Clean Beauty Marketing Myths 56:52 Clearing Up Clean Beauty Confusion 59:36 Pregnancy and Cancer Beauty Product Guidance 01:03:36 Pressures of Perfection Myth 01:13:33 Consistency Over Noise 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SARAH Instagram: https://www.instagram.com/sarahjossel/ TikTok: https://www.tiktok.com/@sarah_jossel FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million. But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions. In this episode, we cover: How Sedge became ASOS's first social media hire before social was a career Landing big clients fast and managing the growth that followed Investment, cashflow, and the realities of founder finance Motherhood, setting boundaries as a founder, and breaking hustle culture What the £24M exit really felt like Owning and creating balance as a successful woman in business Redefining success, freedom, and what comes after selling This is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms. We Are Ladies Who Launch! CHAPTERS 00:00 Meet Sedge Beswick 01:23 Working In Social Before It Was A Career 06:17 ASOS First Social Hire 14:02 Social Media Becomes Marketing 16:17 Accidental Agency Leap 20:46 Landing Big Clients Fast 23:43 Investment And Managing Cashflow 30:06 Lonely Founder Rollercoaster 33:20 Boundaries In Motherhood 37:51 Breaking Hustle Culture 41:20 Scaling Through Sales 43:18 Lessons In Hiring 46:03 Leadership vs Being Liked 48:47 Private Equity and US Expansion 51:01 Pregnancy Changes the Deal 56:59 Selling The Business and Resetting 01:00:32 Redefining Success and Freedom 01:10:22 Final Advice and Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SEDGE Instagram: https://www.instagram.com/sedgebeswick/ YouTube: https://www.youtube.com/@SedgeBeswick LinkedIn: https://www.linkedin.com/in/sedge-beswick/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising £1.8M in pre-seed funding (backed by Depop's own founder), landed Forbes 30 Under 30, and opened a permanent concession in Selfridges. In this episode, Josephine gets brutally honest about the real journey: finding a tech co-founder early on,, the hiring mistakes that slowed her down, a six-week fundraising sprint that changed everything, and what it actually means to build with the end in mind. This is a masterclass in doing more with less, moving fast without breaking your team, and why representation in VC funding is still one of the most urgent conversations in entrepreneurship. What we cover: Finding a tech co-founder as a non-technical founder Navigating the fashion space outside of fast fashion Finding a niche in a typically crowded space The timings and strategy of raising investment The stats around investment for Black Women Hiring and growing a team for your business, not following the status quo How to build a B2B strategy without losing focus How to SOJO x Selfridges Partnership happened The honest truth about representation in VC If you're building something new or struggling to articulate why your idea matters, this one's for you. We Are Ladies Who Launch! CHAPTERS 00:00 Meet Josephine, Sojo Founder 03:17 The Tailoring Niche 07:48 The Problem with Fast Fashion 13:52 Validating The Business Idea 16:59 Finding A Tech Co-Founder 22:24 Launch Traction And Press 23:40 Funding And Getting Investment 29:48 Hiring Growing Pains 33:01 Corporate vs Startup Hiring 34:19 The Right Time For Funding 35:24 More Team Slower Progress 37:09 Focussing On Your B2B Strategy 38:11 Where Is Sojo Today? 39:16 Hiring for Complementary Skills 41:36 Testing Agility in Interviews 43:43 Representation in VC Funding 47:53 6-Week Fundraising Sprint 50:57 Selfridges Partnership Breakdown 54:49 Global Expansion Plans 01:00:33 Build With the End in Mind 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SOJO SOJO Instagram: https://www.instagram.com/sojo.uk/ Josephine Instagram: https://www.instagram.com/josephine__philips/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online. Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant. What we cover: The honest story of building SheerLuxe and becoming an entrepreneur Discovering and navigating the world of e-commerce Business investment and financing. Why access to capital looks very different for women in business How to structure a strong team early and build a culture that scales Juggling life, business, and motherhood. The real, unfiltered version If you're a female founder navigating the chaos of building something bold, this one's for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Georgie and SheerLuxe 01:14 The SheerLuxe Mission and Platform Evolution 09:16 Navigating Career Detours 14:55 The Start of Building SheerLuxe 21:56 Raising VC and Keeping Equity 28:23 The Hardest Part of Leadership 31:30 The SheerLuxe Team as the Brand 41:52 Staying Relevant Through Change 45:56 Editorial First, Monetise Later 46:47 The £40M Sell 53:09 Equity And Industry Stigma 55:17 The Work and Motherhood Reality 01:03:41 Life After the Acquisition 01:07:19 Rocket Round 01:15:22 Best Piece of Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW GEORGIE Instagram: https://www.instagram.com/gcoleridgecole/ SheerLuxe Instagram: https://www.instagram.com/sheerluxe/ SheerLuxe TikTok: https://www.tiktok.com/@sheerluxe FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space. In this episode, we cover: The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever before What self-belief actually looks like in practice The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aesthetics The behind-the-scenes of building Enoléh, the team, the challenges, and the dream Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Bernicia 02:05 From makeup to wider mission 06:22 Gaining confidence 11:25 Building repeat customers and loyalty 13:56 Why wigs matter 20:45 Building a fashion forward brand 25:42 Launching with a business partner 31:51 The ‘Just Do It’ mission 40:13 Smart category strategy 41:22 Quality over ego 43:30 Bernicia’s 2 year vision 45:58 Dream retail partners 47:23 Business non-negotiables 49:30 Quickfire habits & lessons 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW BERNICIA Instagram: https://www.instagram.com/berniciaboateng/ TikTok: https://www.tiktok.com/@realberniciaboateng Enoléh: https://www.instagram.com/enoleh/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, I’m pulling back the curtain on building my new skincare brand. This week, we dive deeper into product development; from formulation and testing to MOQs and what it really takes to get products onto retail shelves. I’m sharing the real journey with you: what I’m learning as I go, how I’m building the brand from the ground up, and the challenges that are keeping me up at night. Plus, I’m giving you a behind-the-scenes look at our next Ladies Who Launch live event. After how incredible and inspiring our last one was, I cannot wait to share another amazing lineup with you. In this episode, I cover: Where the products are right now. Development, testing, and what the process has been along the way The decisions around formulation that no one prepares you for How I’m thinking about quantities and what that means for the brand at this stage Selling into retailers and what it actually takes to get a brand onto shelves The next Ladies Who Launch line up Whether you're launching your first product or scaling an existing beauty business, this conversation is here to share and support. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact. Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one. What we cover: How MERIT built a narrative that resonates far beyond the product How new product development becomes a brand-building tool, not just a revenue play What real brand loyalty looks like and how to cultivate it without gimmicks How Aila stays focused in one of the most competitive industries The messy, real, unglamorous side of scaling a team and a brand Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction 04:57 Designing Brand DNA 07:53 The Five Minute Morning 12:49 The No-Hero Product Strategy 18:26 Building Hype Around Brand & Product 24:26 Scaling Profitably To $200M 29:41 Multichannel Brand Building 32:25 Creative A North Star 38:31 Anti Advice And Comparison 41:53 Work Identity Boundaries 45:18 Mentors And Leadership Energy 47:00 One Tip For Founders 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW AILA Instagram: https://www.instagram.com/ailamorin/ MERIT Instagram: https://www.instagram.com/merit/ MERIT TikTok: https://www.tiktok.com/@merit FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch. From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today. We cover: How Ru & Rocka started and the moment it became real Being responsible with money and navigating small business finances How to build a brand that's truly original in a crowded market Building the Ru & Rocka team and knowing when to hire Building a true brand identity & DNA Launching in Selfridges Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Katherine Barlow 04:56 Instagram Side Hustle 07:16 Finance Lessons Learned 09:47 Building A Brand Solo 12:51 From The Studio to Ru & Rocka 30:11 Scaling Without Fear 32:37 Brand DNA Matters 33:41 When Big Brands Copy 38:32 Building Thick Skin In Business 40:52 Launching In Selfridges 46:57 Scrappy Startup Lessons 48:12 What’s Next For Ru & Rocka 58:09 Final Advice For Business Owners 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW KATHERINE Instagram: https://www.instagram.com/kb.barlow/ Ru & Rocka: https://www.instagram.com/ruandrocka/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this exclusive solo episode of Ladies Who Launch, Rochelle shares something she's been quietly building behind the scenes, the launch of her very own skincare brand. This isn't a brand born from trend-chasing. It's rooted in a deeply personal vision for what Rochelle believes has been missing from the market all along: quality skincare at a price point that feels accessible. Rochelle opens up about her ambitions for the brand, her plan to build it at scale, and more importantly why she's decided to bring you along for the entire ride. We don't know exactly where this journey ends. But we're starting it right here, right now. Together. We Are Ladies Who Launch. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Managing business finances doesn't have to be overwhelming, it can actually be your most powerful tool for growth, if you invest in it from the start. In this episode of Ladies Who Launch, we sit down with Nicole Zalys also known as The London Accountant to demystify the day-to-day of running your business accounts and take the panic out of tax season. We are stripping away the heavy financial jargon to give you a foundational, empowering masterclass in money management. Whether you are a solo founder or scaling a growing team within a limited company, we break down the exact financial moves you need to make to protect your profit and scale with confidence. In this episode, we cover: The perks of registering as a limited company Expense pro’s and con’s Effective tax management How to save for tax How to price yourself effectively We Are Ladies Who Launch! CHAPTERS 00:00 Introduction 04:53 Director Perks and Trivial Benefits of a Limited Company 10:02 Childcare Costs and Tax Free Scheme 15:00 Travel Overseas and Client Entertainment 18:01 Clothing Expenses and Case Law 22:45 Business Entertainment And Promotions 24:24 Wealth Building Basics 27:44 Common Tax Mistakes 30:50 Pricing Your Time 34:25 Travel And Company Cars 36:18 Final Limited Company Tips If you want to build a sustainable, profitable business and take control of your financial narrative, this episode is for you. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW NICOLE Instagram: https://www.instagram.com/thelondonaccountant_/ TikTok: https://www.tiktok.com/@thelondonaccountant FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy. In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape. What we cover: Staying relevant in the ever evolving world of social media Adapting to training and lifestyle with Endemetriosis The journey of how WeGlow started Stef’s evolving relationship with social media Building business for an exit Balancing pregnancy with career & business We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Stef Williams 02:01 Early Instagram Fitness Era 06:34 Branching Beyond Workouts 12:27 Endometriosis and Body Pressures 18:45 From Creator to Founder 23:53 Building Teams and Hiring Lessons 30:17 Product Business Hard Lessons 38:09 Why Subscription Business Models Win 43:43 WeGlow Vision and Women’s Health 45:15 Cycle Syncing Workouts 51:29 Building A Brand Beyond You 55:47 Pregnancy Pressures 01:10:59 Trust Your Gut When Hiring 01:13:37 Dream Collabs And Mentors 01:19:16 Stef’s Dream Lunch Whether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW STEF Instagram: https://www.instagram.com/stef.williams/ TikTok: https://www.tiktok.com/@stefanie_williams FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Ama Hill, the founder of Plantmade, to finally share her side of the story. From rapid growth to going to business administration, this is the raw, unfiltered truth behind one of the most talked-about brand controversies in recent years. Ama opens up about what was really happening behind the scenes as Plantmade scaled, the cashflow pressures that many founders underestimate, and the exact moment she realised the business was in serious trouble. She breaks down the realities of administration, what actually happened when the new owner took over Plantmade, and how it feels to watch the company you built be run without you. This conversation goes beyond the headlines and social media speculation. It’s an honest look at the emotional, legal and financial realities of losing Plantmade and what it takes to rebuild your identity and confidence as a founder afterwards. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction 03:02 Rewinding to March pressure 05:44 Administration day 09:13 How the debt started 15:35 Falling into the scale trap 25:38 Failed promises and roles of the restructure 32:21 Choosing administrators and buyers 38:52 The uncertainty post business sale 40:29 Relaunch red flags 43:03 Contracts, equity and legal 49:58 Communication failures 52:57 Juggling a wedding and business breakdown 58:36 Responding to ownership claims 01:02:31 Moving on to what’s next 01:09:36 Founder advice and self trust 01:14:35 Lessons from Plantmade 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW AMA Instagram: https://www.instagram.com/amaa__official/ TikTok: https://www.tiktok.com/@amaamoagyei FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's Ladies Who Launch episode, Rochelle sits down with Hanan Eissa, the powerhouse Marketing Director behind some of the most iconic moments in hospitality history including launching Dubai’s Atlantis The Royal with Beyoncé, unveiling the hotel to the world. Together, they unpack what it really takes to build and launch a world-class destination brand that never blends into the noise. In this episode, we cover: • The behind-the-scenes of launching Atlantis with Beyoncé – from concept to global headlines • The exact principles behind marketing a world-class launch and how you can apply them to your own brand, product, or campaign • How to scale your brand Globally • Why having the right team is non-negotiable for high-stakes launches • How to get brand partnerships right and the common mistakes brands still make If you’re a founder, marketer, or brand leader looking to elevate your launch strategy, secure meaningful partnerships, and build campaigns that people actually talk about, this episode is your new masterclass. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction 06:56 Inside Atlantis The Royal Launch 10:25 The Moment Beyonce Said Yes 15:16 How To Create A Global Story 17:42 Marketing Principles for Startups 20:10 Creating An Authentic Brand 23:15 Launch Lessons Learned 30:32 Enjoy Success Milestones 36:58 How To Pitch Like An Underdog 39:50 What’s Next For Atlantis 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW HANAN Instagram: https://www.instagram.com/hananeissa?igsh=OWw0azBvazhsdWt0 LinkedIn: https://www.linkedin.com/in/hananeissa/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Glow Recipe co-founder, Sarah Lee, joins Ladies Who Launch to share how she built a $300M beauty brand by rewriting the rules of Korean skincare. From landing her dream first job at L’Oréal and moving to NYC, to navigating intense work culture and building the foundations of her career, Sarah breaks down the pivotal experiences that prepared her to become a founder. Inside the episode, Sarah opens up about the exact path to starting Glow Recipe, their journey on Shark Tank, finding the right Co-Founder and how they set out to change the global narrative around K-beauty. In this episode, we cover: Key insights from working inside a legacy beauty giant (L’Oreal) to building a startup How Sarah identified white space in the U.S. market for Korean skincare Taking the Leap: Leaving L’Oréal & Launching Glow Recipe Glow Recipe's Shark Tank Journey Going from DTC to Sephora Shelves Evolving the Glow Recipe Brand & Category Leadership If you’re curious about building a beauty, consumer or community-led brand, this conversation is packed with honest and relatable formulas and behind-the-scenes insight that you can adopt and feed into your strategy. We Are Ladies Who Launch! CHAPTERS 00:00 Meet Sarah Lee: Glow Recipe Co-Founder & Co CEO 03:17 From Watermelon Rind to Watermelon Glow: Ingredient Inspiration 05:27 Landing the Dream Job at L’Oréal Korea & Learning the Beauty Business 16:56 Finding her Co-Founder & Spotting the K-Beauty Gap in the US Market 22:22 Quitting L’Oréal & Taking The Leap 29:42 The Shark Tank Experience 41:05 Choosing Mentorship vs. Money 45:44 Dealing with Sell Out Product 47:07 The Glow Recipe Partnership with Sephora 54:18 Reacting to Viral Product Moments 01:00:37 How the Co-CEO System Works 01:06:15 $300M Business & What’s Next 01:17:31 Founder Advice & How to Build Good Company Culture 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW GLOW RECIPE Instagram: www.instagram.com/sarah_glow Glow Recipe Instagram: www.instagram.com/glowrecipe Glow Recipe TikTok: https://www.tiktok.com/@glowrecipe FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline. They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic. In this episode, we cover: How Matilda recognised the opportunity to build an online profile The balance of sharing personal struggles while building an online profile and running a business Launching Djerf Avenue with a small team during the pandemic How to hire the right people who protect your culture Knowing when to step away and hire for the role of CEO The journey to launching Djerf Avenue in Selfridges If you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Matilda Djerf 06:49 Early Influences and Aspirations 13:59 Discovering Social Media 16:21 Building an Online Presence 20:58 Transitioning to a Full-Time Influencer 30:14 Founding a Business 30:47 The Birth of Djerf Avenue 34:46 The Big Idea: Starting Our Own Brand 44:35 Navigating a New Business in the Pandemic 48:28 Building a Strong Team 52:58 Hiring a CEO 58:03 Entering Retail: The Selfridges Launch 01:02:24 Balancing Personal and Professional Life 01:04:00 The Importance of Authenticity and Brand DNA 01:09:07 Future Plans and Exciting Collaborations 01:12:09 Rocket Round: Insights and Reflections 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW MATILDA Instagram: https://www.instagram.com/matildadjerf/ TikTok: https://www.tiktok.com/@matildadjerf DJerf Avenue: https://www.instagram.com/djerfavenue/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish. Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes. In this episode, we cover: The incredible journey from humble beginnings to industry icon. Why showing up every day is the secret to building an empire. Perrie’s secrets to connecting deeply with millions of people. Finding the right Co-Founder in Adam Frisby How Perrie achieved the "impossible" £1M revenue in 20 minutes. How to turn self-doubt into fuel for your ambition. Learning to accept compliments and enjoy the journey. If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Perrie Sian 06:17 Career Beginnings and Retail Experience 09:23 Transition to Content Creation 12:40 Rise to Social Media Fame 16:24 Navigating Influencer Life 31:23 Overcoming Imposter Syndrome 33:02 The Journey to Founding a Brand 37:12 The Challenges of Launching a Fashion Brand 38:44 Running reasn with Adam Frisby 45:05 Reflecting on Personal and Professional Growth 59:07 Perrie Sian’s Primark Partnership 01:03:28 Redefining Success and Personal Growth 01:15:55 The Dream Collaboration and Future Plans 01:18:13 Mentorship and Inspiration from Taylor Swift 01:24:53 Perrie’s Lunch Hour and Daily Routine 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW PERRIE Instagram: https://www.instagram.com/perriesian/ TikTok: https://www.tiktok.com/@perriesian reasn: https://www.instagram.com/reasn/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder. We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else. In this episode, we cover: How Sasha’s formative years shaped the vision for ILIA The beginning of clean beauty and what it took to stand out in a new category The realities of scaling a beauty brand Raising money as a female founder Why Sasha decided to bring in a CEO, and how she knew it was time to step back Navigating balance as a woman in business, leadership, and life If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Sasha Plasic and ILIA Beauty 05:17 School Years and Early Career Aspirations 11:24 The Birth of ILIA Beauty 19:14 Early Business Challenges and Breakthroughs 26:10 Scaling Challenges and Operational Growth 32:49 Balancing Personal Life and Business 35:24 Selling ILIA Beauty 37:03 Bringing In a CEO 44:16 Future Plans and Product Development 46:31 Rapid Fire Questions 56:11 Final Thoughts and Advice for Entrepreneurs 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SASHA Instagram: https://www.instagram.com/sashaplavsic/ https://www.instagram.com/iliabeauty/ TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

This week, Rochelle Humes sits down with mindset coach Izzy Utterson for a much-needed conversation about the person behind the performance, especially for founders, business owners, and women constantly on the go. Together, we break down why self-care is so often put on the back burner, the myths around what self-care “should” actually look like, and the trap of chasing productivity at the expense of your well-being. Izzy shares actionable tips for building sustainable habits that nourish your body and mind. We dive deep into setting boundaries, protecting your energy, and how to find time in your day for you. We also chat about digital boundaries, the power of positive self-talk, and why progress starts with tiny, realistic steps. In this episode, we cover: Why “self-care isn’t just a face mask” and what’s actually essential Managing burnout and energy for founders & busy women Setting boundaries (without the guilt) in business and life Micro-habits and practical rituals to reset your mindset Building a Positive Self-Concept and Protecting Your Energy Book recommendations including “The Mountain Is You” and “Atomic Habits” Morning and evening routines that really work Whether you’re feeling burned out or just want to find practical ways to fill up your cup, this episode is packed with wisdom, helpful hacks, and accessible tips. Get ready to rethink your approach to self-care and pick up some small but mighty changes you can make today. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction 01:05 The Importance of Self-Care for Founders 03:21 The Evolution of Self-Care and Modern Challenges 09:30 The Impact of Social Media on Self-Perception 12:02 Practical Tips for Maintaining Mental Health 16:54 Setting Boundaries and Digital Detox 33:21 Digital Boundaries and Dopamine Hits 34:04 Top Three Priorities for Women This Year 38:50 Practical Tips for Habit Formation 45:05 The Power of Books and Journaling 50:49 Manifesting and Positive Mindset 54:36 Nourishing Your Body and Morning Rituals 58:44 Small Changes for Big Impact 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW IZZY Instagram:https://www.instagram.com/izzyutterson/ TikTok: https://www.tiktok.com/@izzyutterson FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode, Rochelle Humes, sits down with Rachel Harris, the accountant who’s changing the narrative around finances and business for women. Together, they dive deep into Rachel’s journey from growing up with financial scarcity to championing practical financial education, especially for women and small business owners. This conversation covers everything from the emotional baggage we bring to money, why financial literacy should be on the national curriculum, practical habits for business success, and the nitty-gritty of tax. In this episode, we cover: The power of financial education Why women feel uncomfortable talking about money and how to overcome it Three key things to create your own ‘business dashboard’ Simple habits to track finances and avoid common tax pitfalls How money is an amplifier of your values We Are Ladies Who Launch! CHAPTERS 00:00 Introduction 01:12 Rachel Harris: Breaking Financial Stereotypes 02:54 The Emotional Side of Finances 04:49 Empowering Women to Talk About Money 14:57 Practical Financial Tips for Entrepreneurs 23:05 Delegation and Quality of Life 29:36 Creating Financial Processes 30:30 Common Financial Mistakes for Female Entrepreneurs 30:56 The Importance of Tax Planning 33:41 Monthly Financial Check-ins 37:57 HMRC and Self-Employment Tax Essentials 43:01 Actionable Financial Takeaways 55:21 Final Thoughts and Encouragement Whether you're a creative dreading the numbers, a woman with big dreams, or just want to get smarter about your finances, this episode is packed with relatable stories, actionable takeaways, and honest advice about building real confidence—financially and beyond. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW RACHEL Instagram: www.instagram.com/accountant_she/?hl=en TikTok: www.tiktok.com/@accountant_she Join Rachel's Insider List: https://accountantshe.myflodesk.com/lwl FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Join Rochelle as she sits down with model, entrepreneur, and founder of Saltair, Iskra Lawrence, for an inspiring and empowering conversation. In this episode, Iskra Lawrence opens up about her journey from growing up in Kidderminster and her early entrepreneurial spirit to breaking barriers in the modeling industry. She shares personal stories of overcoming body image struggles, dealing with rejection, and finding her mission to create change in the world of fashion and beauty. Discover how Iskra turned internet trolling into a viral moment of empowerment, and how becoming a mother transformed her approach to business and self-care. We discuss real-life lessons about resilience, taking risks, building boundaries, and the realities of launching a successful brand. Plus, Iskra reveals the inspiration behind creating Saltair, a body care brand that champions inclusivity and daily moments of luxury. In this episode, we cover: • Early Life and Family Influences • Body Image and Industry Standards • Motherhood and Career Balance • The Vision and Growth of Saltaire • Empowering Customers and Authentic Marketing We Are Ladies Who Launch! CHAPTERS 0:00 Introduction 01:02 Early Life and Family Influences 02:38 Entrepreneurial Beginnings 10:58 Body Image and Model Industry Standards 13:19 Turning Point and Self-Empowerment 19:19 Experience in Social Media 26:57 Motherhood and Career Balance 39:51 The Brand Incubator Experience 41:48 The Vision and Growth of Saltair 43:06 Product Development and Market Success 47:38 Empowering Customers and Authentic Marketing 53:51 Quickfire Round and Final Thoughts 01:02:53 The Power of Pivoting and Future Plans 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW ISKRA Instagram: www.instagram.com/iskra/ TikTok: www.tiktok.com/@iskra Saltair: www.instagram.com/saltair/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Welcome to my first solo episode as I reflect on my entrepreneurial journey, the lessons learned from building my brand My Little Coco, and the creation of this incredible empowering podcast community. In this episode, I share behind-the-scenes insights about starting and running a business, real talk on overcoming failures, how to build and grow the right team, setting boundaries, and managing the ups and downs of balancing motherhood and my career. In this episode, I cover: • Realities and behind the scenes of building of My Little Coco • Launching, growing and building the Ladies Who Launch community • How and when to build a team in business • Finding the right partnerships • Work-life balance and mum guilt • Key lesson and advice for upcoming entrepreneurs This episode is perfect for anyone interested in starting a business, business growth, mindset shifts, personal development, and authentic career stories. We Are Ladies Who Launch! CHAPTERS 00:00: Introduction 1:12: Starting My Little Coco 7:00: Trademark Issues & Rebranding 11:06: Building with a Small Team & Unique Business Structure 13:41: Why I Started the Podcast & The Power of Female Community 16:06: Self-Funding, Authenticity, and Evolving the Podcast 21:11: Reflections & Wins of 2025 24:30: Key Lessons & Advice for 2026 29:09: Advice on Building the Right Team and Taking Feedback 32:24: Setting Boundaries & Protecting Your Energy 36:24: What’s Next for 2026: Vision Board & Live Events 38:44: Time Management 41:51: Finding the Right Business Partner 43:48: Dealing with Setbacks 45:12: Juggling Work and Family/Mum Guilt 52:48: Favourite Salad Order 54:08: Final Advice: Taking Risks & Launching Your Ideas 57:21: Closing & Motivation for 2026 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

How do you turn a childhood tradition into a 31-million-unit global phenomenon? In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Christa Pitts, co-founder of The Elf on the Shelf — a brand that transformed Christmas for families around the world. Christa opens up about the real startup story behind one of the most iconic holiday brands: • How a family tradition became a bestselling product • Why every major publisher rejected their book (including being told it was “destined for the damaged goods bin”) • The scrappy, bootstrapped tactics that got their first 5,000 units made • How a single paparazzi photo and an appearance on the TODAY Show changed everything • The power of patience, storytelling, and word-of-mouth marketing • Managing cashflow, saying “no” to the wrong partners, and building slow, sustainable growth • How a small family business built its own production company, sold a Christmas special to CBS, and secured a balloon in the Macy’s Thanksgiving Day Parade • The mindset every founder needs: grit, resilience, and the courage to keep going when no one believes in your idea If you’ve ever wondered how global brands are built from nothing, or you need a reminder to stay persistent, this episode will light a fire under you. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. Key talking points 00:00 — Meet Christa Pitts: Co-founder of The Elf on the Shelf 02:15 — The family tradition that sparked a global brand 05:42 — Every publisher said no (and why they kept going) 09:18 — Bootstrapping: the first 5,000 units 12:27 — Taking on debt and betting on themselves 15:50 — The moment everything changed: TODAY Show exposure 18:30 — From small business to global phenomenon 21:14 — Building a brand through storytelling 24:40 — Managing growth and protecting the mission 27:55 — Launching a production company and TV special 31:10 — Breaking into retail and surviving scaling challenges 34:42 — Leadership, doubt, and building confidence 38:55 — Advice for women building brands 42:10 — Slow growth, grit, and long-term success 45:02 — Christa’s advice for corporate women climbing the ladder FOLLOW THE ELF ON THE SHELF https://www.instagram.com/elfontheshelf/ tiktok.com/@elfontheshelf www.youtube.com/@ElfOnTheShelf elfontheshelf.com FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we sit down with Olivia Ferdi, co-founder and Chief Brand Officer of TRIP, the CBD brand that transformed an entire category and became one of the fastest-growing wellness businesses in the UK. Olivia shares the powerful, unexpected journey that took her from a traditional career path, in law, to launching a company now stocked in major retailers and loved by millions. She opens up about navigating burnout, discovering CBD through a deeply personal experience, and realising there was a massive gap in the market for functional, mood-balancing products that actually fit into everyone’s lives. We dive into: • The moment that sparked the idea for TRIP • How Olivia developed emotional resilience as a founder • Why calm and clarity are superpowers in business • The reality of fundraising and being underestimated • What women need to know about leading with both softness and strength • Building a company with your partner (and doing it well) • How she handles pressure, imposter syndrome and visibility • The habits and mindsets that helped TRIP scale • Advice for aspiring founders and corporate women wanting to grow into leadership This conversation blends mindset, strategy, wellness, and candid founder truths. Perfect for women building businesses, exploring entrepreneurship, or climbing the corporate ladder. 🎙️ Listen now on Ladies Who Launch. New episodes every week. Key Talking Points 00:00 – Olivia Ferdi: TRIP co-founder and her mission 02:14 – Growing up, identity and early career expectations 05:02 – The personal crisis that led to TRIP 08:30 – Creating TRIP: spotting the gap in wellness 11:56 – Stigma, legality, and building trust in a taboo industry 15:42 – Emotional resilience: why calm is a superpower 19:20 – Working with your partner: boundaries, roles & reality 23:18 – Fundraising as a woman: being underestimated 27:33 – Scaling TRIP: community, brand and consistent execution 31:55 – Handling pressure & imposter syndrome 35:40 – CBD education: what people still misunderstand 39:12 – How Olivia leads with softness and strength 42:55 – Advice for aspiring founders Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle Humes down with Susan Yara — journalist, beauty editor, YouTube creator, and founder of Naturium, acquired for $355 million — to unpack the extraordinary journey behind one of the most influential women in modern beauty. Susan opens up about her upbringing in rural New Mexico, how being “the good kid” shaped her self-worth, and what it really took to break away from expectations to build a life on her own terms. From studying journalism to becoming one of the original beauty creators on YouTube, Susan shares the lessons, mistakes, and mindset shifts that helped her evolve through multiple career chapters. We dive into: • How Susan navigated identity, family pressure, and ambition • The shift from traditional media to online video and influence • Why transparency and accountability matter in beauty • The reality of pitching, building, and scaling a brand • The mindset that led to Naturium's $355M acquisition • Motherhood, burnout, and choosing yourself • Why women should “live in the cringe” and take up more space • Her advice for aspiring founders and creators feeling stuck or scared to start This episode is filled with honesty, depth, and the kind of perspective you only get from a woman who’s lived multiple lives — and reinvented herself every time. Perfect for: aspiring female founders, corporate women contemplating a pivot, content creators, beauty lovers, and anyone who needs permission to be bold, imperfect, and unapologetically ambitious. KEY TOPICS AND TIMECODES Early Life & Family Values: 00:02:06 - 00:05:09 Work Ethic & Parenting Philosophy: 00:05:09 - 00:07:12 Education & Journalism Career: [00:07:51 - 00:11:16 Digital Media & Beauty Industry Insights: 00:12:03 - 00:18:41 Honest Content & Community Trust: 00:18:41 - 00:24:55 Naturium: Launch & Growth Story: 00:26:02 - 00:42:30 Brand Acquisition & Leadership: 00:42:57 - 00:47:42 Accessible Skincare Philosophy: 00:48:13 - 00:51:24 Founder Role Evolution: 00:51:45 - 00:55:27 Success, Self-Care & Advice: 00:56:03 FOLLOW SUSAN https://www.instagram.com/susanyara/ https://www.instagram.com/naturium/ https://www.instagram.com/mixedmakeup/ www.naturium.com FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.